Construir a paz nas mentes dos homens e das mulheres

Modern management and local traditions

In countries where they have generally been introduced from abroad, modern business organizations have brought with them methods often ill adapted to the local context, and the low level of success obtained by these methods is usually attributed to those countries' inability to run a modern economy, for which radical cultural changes are reputed to be necessary. Fortunately, there is little basis for this view, and the few efforts that have been made - too seldom, alas - to reconcile rational organization with tradition have produced many promising results - as the present issue of the UNESCO Courier sets out to show.

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April 1994